Fox Rage is a growing exciting brand of fishing tackle targated towards predator anglers, with ranges favourable for Pike, Perch, Trout, Catfish and Zander fishing

There’s not a day that goes by when tens of thousands of anglers across the globe go fishing armed with a variety of products from the Fox International portfolio.

With the Fox, Matrix, Specialist, Predator and Fox Rage brands covering disciplines such as carp, Match, coarse, traditional predator and modern lure fishing, Fox International is firmly established as one of the leading tackle manufacturers in Europe. The company originates from Essex, UK, where Cliff Fox launched his first ever Fox International angling product – a metal ruler showing size limits of certain species of fish caught in UK matches (when anglers had to fish to a set of size limit rules).

Sales of the product were good and encouraged Cliff to expand into other products from his small rented workshop, which was close to the company’s previous HQ in Hainault, Essex. The first product to bear the ‘Fox’ name came in 1967 was a metal baitdropper. The company soon outgrew its original rented workshop, forcing Cliff to move to new premises. The company continued to grow in the year proceeding its move to UK headquarters and was forced to open up a huge European distribution plant in Meer, on the Belgium/Dutch border in addition to the Hainault offices. Fast forward to 2015 and Fox International now employs over 100 people, spread across the UK and Europe, including a dedicated on-the-road sales team, a team of expert marketing and media personnel, a specialist design department including an impressive CAD product development team and a strong team of angling consultants across Europe.